BUILT FOR AUSTRALIAN TRADES BUSINESSES

Category of One Program

This is our flagship 12-month engagement for established trades businesses doing $7M+ who are ready to become exit-ready. We accept a limited number of clients each quarter.

What's Inlcuded

The Category of One Program is a fully embedded partnership that activates all three pillars of the HTR Machine inside your business.

  • Fortnightly 1-on-1 coaching sessions

  • Monthly team workshops (on-site)

  • Community of Practice access

  • Full Tradie Toolkit (20+ resources)

  • Culture Diagnostic & custom LNA

  • The Holiday Test roadmap

  • Direct access to our coaches via whatsapp

Investment: $8,500 + GST / month for 12 months.

This isn't a course or a group program. It's a hands-on partnership built around your business. That's why we ask you to apply — we need to make sure it's the right fit for both of us.

Your Application

Takes about 3 minutes. All information is kept confidential.

CONTACT DETAILS

YOUR BUSINESS

TELL US MORE

WHAT CLIENTS SAY

Real feedback. Real outcomes.

From leadership teams, business owners, and corporate clients who've worked with

Matthew and the Momentum team.

★ ★ ★ ★ ★

Matt is an amazing facilitator - he has an extremely warm and engaging style that builds strong connection with his audience, across all ranks and roles. Combined with a high level of business savvy, his approach enables alignment, informed decision‑making, and the translation of discussion and actions into real business impact.

Associate Director
★ ★ ★ ★ ★

Matthew was a great host! We would definitely recommend this activity to any other organisation for Team Building/Celebratory Events. It was easy for us to book and everyone really enjoyed themselves on the day.

Administration/Recruitment Officer
★ ★ ★ ★ ★

We loved how effortless it was to outsource this! From the very first enquiry through to the day itself, Matt and the team made everything seamless and easy. They nailed the brief and delivered an amazing workshop full of team building, fun, and connection—perfectly setting our team up for the year.

Senior Product and Program Development Lead
★ ★ ★ ★ ★

Matt was great - one the day the weather wasn't looking good but he phoned with a backup plan which was appreciated. On the day, the weather came over quickly but also passed on quickly and our event ran to plan so thanks for making it happen.

Executive Assistant & Operations Support
★ ★ ★ ★ ★

From start to finish, the experience was seamless, high-energy, and incredibly well organized. The activities were thoughtfully designed to encourage collaboration, communication, and a bit of friendly competition. If you're looking for a corporate team-building experience that delivers real impact while being genuinely fun, this is it. Highly recommended! And request Matthew Harter he was fabulous!

Executive Assistant to Head of ECM
★ ★ ★ ★ ★

Great team, Great Play and Great outcome. My team were very happy, and I felt, with Matts help, we struck the perfect balance of key corporate messaging, developing people in a team working space and most importantly, play! So many smiles. Thank you Matt and the team.

Program Director
★ ★ ★ ★ ★

Matthew was amazing, from the initial quote and early discussions right through to working with us to find the best options and making sure everything came together so well on the day. It was very much appreciated!

Senior Project Support Officer
★ ★ ★ ★ ★

Seamless service from end-to-end. We couldn't be happier with the team. Well done!!

Events Coordinator

FREQUENTLY ASKED

Questions we hear from owners like you.

If you're weighing up whether this is different to what you've tried before, start here.

How is this different from a regular business coach?

Most coaching programs treat people, hiring, and retention as one module inside a twelve-month sales-and-profit program. Momentum is the only offering in Australia where Hiring, Training, and Retaining is the entire program — built specifically for trades businesses by revenue stage, delivered on-site, and backed by proprietary tools like our LNA, Culture Diagnostic, and Behavioural Profiling.

My business is doing $2m - which program is right for me?

You'd most likely start in Tier 3 — the Circuit Breaker Program. It's a 4-week intensive designed to install the Owner's Operating System and pull you out of firefighting mode. If you're already past the chaos stage and want an ongoing retainer, Tier 2 (Momentum Program) is built for $3M–$7M. The HTR Diagnostic will confirm in 5 minutes.

I've done training days before and nothing stuck. Why is this different?

Because we don't run one-off training. Every Tier 2 engagement is backed by the 30-60-90 Day Accountability Framework — implementation targets at day 30, owner coaching check-in at day 60, and site lead adoption review at day 90. Training becomes an investment with measurable follow-through, not a one-day motivational hit that's forgotten by Monday.

Do you actually come on-site or is this all on Zoom?

All three tiers include on-site delivery. Tier 3 is an on-site intensive. Tier 2 includes quarterly on-site Team Development Days. Tier 1 is fully integrated into your business with on-site presence, fortnightly coaching, and monthly workshops. Community of Practice access via video fills the gaps between visits.

What's the Holiday test?

It's the proof point at the heart of our Tier 1 Category of One Program: a four-week completely unplugged holiday during which your business not only survives — it performs. If your business can't do that, it isn't exit-ready. The entire Tier 1 engagement is engineered to produce that outcome.

Can we cancel if it's not working?

Tier 3 is a one-time investment with no ongoing lock-in, results are delivered within 4 weeks. Tiers 1 and 2 are ongoing retainers that can be cancelled with notice. We'd rather have a business owner who's getting real value than one who feels trapped.

What happens when I complete the diagnostic?

You enter your details, work through the questions, and you immediately recieve a prioritsed action list based on your revenue stage with some free resources to get you started. If the results suggest that we could help, you can either book a free discovery call there and then or we'll offer a no-obligation call to talk it through. if the results suggest that we're not the right fit for your business, we'll say so.

Hiring. Training. Retaining. Built for Australian trades businesses ready to grow without the owner in the room.

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